a business plan was formed based on research into the Australian Fruit Export industry. Our aim was to be different from the rest. We decided to specialise in one item and get it right. We chose Lychees as the fruit we wanted to specialise in and we have achieved our goal becoming the largest exporter of Australian Lychee.
There was a natural progression to Mangoes and we decided to concentrate on the R2E2 variety which we considered had the greatest export potential. This business continues to grow, which is testament to our ability.
We are now developing export of Grapes, Cherries and Stone Fruit, applying the same successful formula. And while this is work-in-progress, we are confident of reaching our goal in the near future.